The word “Calling” carries a dual meaning: both a vocation and a calling in life. Staying true to the spirit of discovery that has long defined the team, the project seeks out artisans and makers across Japan for whom craftsmanship is more than a profession – it is a true purpose. Their heritage, techniques, and stories are reinterpreted in light of a contemporary sensitivity, offering a new perspective on Japanese craftsmanship through fashion.
< CATHRI > celebrates “Kurume Kasuri,” a traditional Japanese textile designated as an Important Intangible Cultural Property, by reimagining the identity of the kimono into refined, modern loungewear. < HIZEN Jewelry > transforms the centuries-old ceramic techniques cultivated in the Hizen region into uniquely crafted contemporary jewelry.
The project also introduces the original brand < Calling >, developed in close collaboration with Japanese artisans, factories, and manufacturers. Its aim is to create a sustainable future where those devoted to craftsmanship can continue their work with confidence and peace of mind. Guided by the philosophy “For All Gender / For All Generation,” the brand creates timeless products designed to transcend age, gender, and era. Through the lens of fashion, Calling seeks to uncover new value in Japanese craftsmanship and carry it forward into the future.

General Information
BEAMS at OGATA Paris
Dates: June 26 (Fri) – July 4 (Sat), 2026

Hours: 11:00 am – 7:00 pm